{"id":11516,"date":"2026-03-25T11:30:00","date_gmt":"2026-03-25T02:30:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=11516"},"modified":"2026-03-25T11:55:34","modified_gmt":"2026-03-25T02:55:34","slug":"adfest-2026-award-details","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/adfest-2026-award-details\/","title":{"rendered":"TBWA\\HAKUHODO Celebrates Major Success at ADFEST 2026 with Eight Wins"},"content":{"rendered":"

TBWA\\HAKUHODO is very proud to announce that it has received a staggering total of eight awards at ADFEST 2026<\/strong>, one of the most prestigious and long-standing festivals celebrating creative excellence in the Asia-Pacific region, further highlighting the agency as a true juggernaut of unmatched creative excellence.<\/p>\n\n\n\n

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Among this year\u2019s accolades, the agency was honored with four Silver Lotuses and four Bronze Lotuses, recognized by an international panel of jurors for pushing the boundaries of innovation and social impact under the festival\u2019s 2026 theme, \u201cHuman+.\u201d <\/p>\n\n\n\n

Established in 1998, ADFEST is a leading international creative festival representing the Asia-Pacific region. It is known as a global authority within the industry, celebrating creative excellence across a wide range of fields, including advertising, marketing, digital, and production.<\/p>\n\n\n\n

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This year\u2019s theme, \u201cHuman+,\u201d explored how technology can amplify human creativity and unlock new forms of value\u2014a challenge that TBWA\\HAKUHODO embraced through its proprietary \u201cDisruption\u00ae\ufe0e\u201d methodology, delivering bold solutions that spark both cultural impact and meaningful social transformation.<\/p>\n\n\n\n

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The agency\u2019s standout performer was “CHEER SIGNS”<\/strong>, developed for the Tokyo Metropolitan Government, which won three Silver Lotuses across the Entertainment, PR, and Design categories. Developed for the 100th anniversary of the Deaflympics, “CHEER SIGNS” is a new “visual cheering style” designed for deaf athletes competing in a world without sound. <\/p>\n\n\n\n

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Co-created with the Deaf community and currently active deaf athletes, the project disrupted the long-held conventions of sound-based cheering\u2014such as applause and shouting\u2014enabling everyone to deliver their messages of support in a new visual language. The recognition across multiple categories at ADFEST highlights the project\u2019s success in creating a new culture that taps into deep insights of the Deaf community and brings the world one step closer to true inclusion.<\/p>\n\n\n\n

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In the healthcare sector, “Smart Eye Camera”<\/strong> (for OUI Inc.) was awarded Bronze Lotuses in both Design and Sustainable Lotus categories. This simple iPhone-based ophthalmic medical tool continues to be recognized for its social impact, blending technology and design to innovate medical care, increase access to ophthalmological care to far reaches of the planet, and address the global challenge of reducing preventable blindness. <\/p>\n\n\n\n

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Additionally, TBWA\\HAKUHODO\u2019s creative versatility was showcased through “THE SYNC AD”<\/strong> (Suntory Holdings), which earned a Silver Lotus in the Outdoor category for its bold media orchestration, and “Sounds Human”<\/strong> (Japan Philharmonic Orchestra), which received a Bronze Lotus in Film Craft for its meticulous production excellence. These accolades prove that TBWA\\HAKUHODO\u2019s creativity remains at the highest standard across diverse domains, from strategic media use to exquisite craftsmanship. \u3000 <\/p>\n\n\n\n

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The full results of ADFEST 2026 are as follows: <\/p>\n\n\n\n

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Award Details<\/strong><\/p>\n\n\n\n

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TITLE: CHEER SIGNS<\/strong>
Client: Tokyo Metropolitan Government<\/strong><\/p>\n\n\n\n

\u3000Silver Lotus: ENTERTAINMENT LOTUS \/ Diversity & Inclusion in Entertainment <\/p>\n\n\n\n

\u3000Silver Lotus: PR LOTUS \/ Breakthrough in PR <\/p>\n\n\n\n

\u3000Silver Lotus: DESIGN LOTUS \/ Inclusive Design <\/p>\n\n\n\n

\u3000Bronze Lotus: ENTERTAINMENT LOTUS \/ Breakthrough in Sports <\/p>\n\n\n\n

 <\/p>\n\n\n\n

TITLE: Smart Eye Camera<\/strong>
Client: OUI Inc.<\/strong><\/p>\n\n\n\n

\u3000Bronze Lotus: DESIGN LOTUS \/ Product Design: Innovative Design <\/p>\n\n\n\n

\u3000Bronze Lotus: SUSTAINABLE LOTUS \/ Health & Well-Being <\/p>\n\n\n\n

 <\/p>\n\n\n\n

TITLE: THE SYNC AD <\/strong>
Client: Suntory Holdings<\/strong><\/p>\n\n\n\n

\u3000Silver Lotus: OUTDOOR LOTUS \/ Breakthrough in Outdoor <\/p>\n\n\n\n

 <\/p>\n\n\n\n

TITLE: Sounds Human<\/strong>
Client: Japan Philharmonic Orchestra<\/strong><\/p>\n\n\n\n

\u3000Bronze Lotus: FILM CRAFT LOTUS \/ Breakthrough in Production<\/p>","protected":false},"excerpt":{"rendered":"

TBWA\\HAKUHODO is very proud to announce that it has received a staggering total of eight awards at ADFEST 2026, one of the most prestigious and long-standing festivals celebrating creative excellence in the Asia-Pacific region, further highlighting the agency as a true juggernaut of unmatched creative excellence.   Among this year\u2019s accolades, the agency was honored […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11516"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=11516"}],"version-history":[{"count":1,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11516\/revisions"}],"predecessor-version":[{"id":11525,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11516\/revisions\/11525"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=11516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=11516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=11516"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=11516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}