{"id":11198,"date":"2025-11-17T12:43:52","date_gmt":"2025-11-17T03:43:52","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=11198"},"modified":"2025-11-17T12:43:53","modified_gmt":"2025-11-17T03:43:53","slug":"mcd-fandom-feast","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/work\/mcd-fandom-feast\/","title":{"rendered":"McDonald\u2019s Japan \u2013 Fandom Feast"},"content":{"rendered":"<p>TBWA\\HAKUHODO created Fandom Feast, a live-streaming platform for McDonald\u2019s Japan that allowed fans to share a McDonald\u2019s meal online with their favorite artists in real time.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Each featured artist created a special \u201cBundle Menu,\u201d bringing together their favorite McDonald\u2019s items, which was made available exclusively through the McDonald\u2019s app, inspiring fans to order, join the stream, and share the experience online.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>The first campaign featured XG, merging their galactic aesthetic with the fun and joy of McDonald\u2019s in a union of brand universes in a cross-platform activation.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>By blending fandom and food culture, Fandom Feast redefines what \u201cshared experiences\u201d can be\u2014and continues to grow as a new expression of fan-culture movement led by McDonald\u2019s Japan.<\/p>","protected":false},"excerpt":{"rendered":"<p>TBWA\\HAKUHODO created Fandom Feast, a live-streaming platform for McDonald\u2019s Japan that allowed fans to share a McDonald\u2019s meal online with their favorite artists in real time. &nbsp; Each featured artist created a special \u201cBundle Menu,\u201d bringing together their favorite McDonald\u2019s items, which was made available exclusively through the McDonald\u2019s app, inspiring fans to order, join [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[40],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11198"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=11198"}],"version-history":[{"count":2,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11198\/revisions"}],"predecessor-version":[{"id":11280,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11198\/revisions\/11280"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=11198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=11198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=11198"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=11198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}