{"id":11194,"date":"2025-08-29T16:18:00","date_gmt":"2025-08-29T07:18:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=11194"},"modified":"2025-11-17T12:45:30","modified_gmt":"2025-11-17T03:45:30","slug":"pride-code-spotify-japan","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/work\/pride-code-spotify-japan\/","title":{"rendered":"PRIDE CODE &#8211; Spotify Japan"},"content":{"rendered":"<p>Japan remains the only G7 country where same-sex marriage is still not legalized.&nbsp;<br>However, a staggering 92% of Gen Z are in support of marriage equality.&nbsp;<br>Yet their voices remained unheard.&nbsp;<br>The biggest reason for this political stagnation was the <em>silence<\/em> of young people.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>To transform that silence into action, TBWA\\HAKUHODO and Spotify Japan launched PRIDE CODE \u2014 a digital petition system powered by voice.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Every signature was converted into a unique Spotify Code. When scanned, each code would connect listeners to podcasts featuring queer voices sharing their real experiences and views on LGBTQAI+ issues. The campaign kicked off at Tokyo Rainbow Pride and expanded through outdoor activations, inspiring young people to better understand diversity \u2014 and to make their voices heard by the government.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>As a petition movement that truly captured Gen Z\u2019s attention, PRIDE CODE turned social awareness into real political engagement.&nbsp;<br>The signatures were officially submitted to the government, marking a powerful step forward in Japan\u2019s equality movement.<\/p>","protected":false},"excerpt":{"rendered":"<p>Japan remains the only G7 country where same-sex marriage is still not legalized.&nbsp;However, a staggering 92% of Gen Z are in support of marriage equality.&nbsp;Yet their voices remained unheard.&nbsp;The biggest reason for this political stagnation was the silence of young people. &nbsp; To transform that silence into action, TBWA\\HAKUHODO and Spotify Japan launched PRIDE CODE [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11194"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=11194"}],"version-history":[{"count":6,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11194\/revisions"}],"predecessor-version":[{"id":11281,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11194\/revisions\/11281"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=11194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=11194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=11194"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=11194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}