{"id":11152,"date":"2025-10-08T10:00:00","date_gmt":"2025-10-08T01:00:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=11152"},"modified":"2025-10-07T21:00:28","modified_gmt":"2025-10-07T12:00:28","slug":"lia-2025-iruyo","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/lia-2025-iruyo\/","title":{"rendered":"INTELLIGENT PUPPET IRUYO Wins Bronze at London International Awards 2025"},"content":{"rendered":"

TBWA\\HAKUHODO is proud to announce that its project INTELLIGENT PUPPET IRUYO<\/em> has won Bronze in the Design category at the London International Awards (LIA) 2025. Established in 1986, LIA is a global creative awards festival that honors excellence and innovation across advertising, design, digital, music, and production.<\/p>\n\n\n\n

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The Bronze-winning work, INTELLIGENT PUPPET IRUYO<\/em><\/a>, is the world\u2019s first in-car babysitting support robot. Developed in collaboration with Nissan Motor Co., Ltd. and Akachan Honpo, IRUYO blends Nissan\u2019s sensing technology and human-centered design to transform the in-car experience for parents and children. The system responds to voice cues \u2014 playing peek-a-boo or clapping along to songs \u2014 with a front-seat sensor unit relaying commands to a rear-seat puppet. That puppet monitors the baby\u2019s facial expressions and can gently close its eyes when detecting sleep, forming a real-time feedback loop that keeps the parent aware without distraction. In effect, IRUYO bridges the \u201cinvisible distance\u201d created by rear-facing seats, proposing a new paradigm for family mobility. <\/p>\n\n\n\n

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In addition to this Bronze recognition, Smart Eye Camera<\/em><\/a> (Client: OUI Inc.) and THE SYMPHONY PLOTTER<\/em><\/a> (Client: The Japan Philharmonic Orchestra) were both named Finalists at LIA 2025. <\/p>\n\n\n\n

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The multiple honors underscore TBWA\\HAKUHODO\u2019s strength in delivering creativity that not only drives cultural and social transformation but also demonstrates tangible innovation and craftsmanship. Under its global philosophy of DISRUPTION\u00ae, the agency remains committed to creating ideas that challenge conventions and shape a more connected future. <\/p>\n\n\n\n

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Award Details:<\/strong> <\/p>\n\n\n\n

 <\/p>\n\n\n\n

TITLE: INTELLIGENT PUPPET IRUYO<\/strong><\/p>\n\n\n\n

Client: Nissan Motor Co., Ltd.<\/p>\n\n\n\n

 <\/p>\n\n\n\n

\u25a0 BRONZE<\/strong> 
\u30fb Design \/ Prototype <\/p>\n\n\n\n

 <\/p>\n\n\n\n

TITLE: Smart Eye Camera<\/strong><\/p>\n\n\n\n

Client: OUI Inc.<\/p>\n\n\n\n

 <\/p>\n\n\n\n

\u25a0 FINALIST <\/strong>
\u30fb Pharma & Medical \/ Devices and Diagnostics <\/p>\n\n\n\n

 <\/p>\n\n\n\n

TITLE: THE SYMPHONY PLOTTER<\/strong><\/p>\n\n\n\n

Client: The Japan Philharmonic Orchestra<\/p>\n\n\n\n

 <\/p>\n\n\n\n

\u25a0 FINALIST <\/strong>
\u30fb Design \/ Data Visualization<\/p>","protected":false},"excerpt":{"rendered":"

TBWA\\HAKUHODO is proud to announce that its project INTELLIGENT PUPPET IRUYO has won Bronze in the Design category at the London International Awards (LIA) 2025. Established in 1986, LIA is a global creative awards festival that honors excellence and innovation across advertising, design, digital, music, and production.   The Bronze-winning work, INTELLIGENT PUPPET IRUYO, is […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[13],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11152"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=11152"}],"version-history":[{"count":4,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11152\/revisions"}],"predecessor-version":[{"id":11163,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11152\/revisions\/11163"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=11152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=11152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=11152"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=11152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}