{"id":10935,"date":"2025-09-17T15:00:00","date_gmt":"2025-09-17T06:00:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=10935"},"modified":"2025-09-17T15:21:34","modified_gmt":"2025-09-17T06:21:34","slug":"40-under-40-2025","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/40-under-40-2025\/","title":{"rendered":"Design Visionary Yuhei Ito Honored in Campaign Asia\u2019s 40 Under 40 2025"},"content":{"rendered":"<p><strong>Tokyo, Japan <\/strong>\u2014 TBWA\\HAKUHODO today announced that Yuhei Ito, Head of Design, has been selected for <em>Campaign Asia-Pacific<\/em>\u2019s prestigious 40 Under 40 2025 list, honoring rising leaders who are shaping the future of the industry.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>With nearly two decades of experience, Ito has consistently pushed the boundaries of design, redefining it as a tool for lasting societal impact. His groundbreaking projects include <a href=\"https:\/\/www.nissan.co.jp\/THEREBORNLIGHT\/EN\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>THE REBORN LIGHT<\/strong><\/a>, which transformed discarded EV batteries into streetlights in post-disaster Fukushima, and <a href=\"https:\/\/www.hakuhodo-global.com\/work\/hi-toilet.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hi Toilet<\/strong><\/a>, the world\u2019s first fully voice-controlled, touch-free public restroom in Tokyo. Ito is also the creator of <a href=\"https:\/\/koushi-chem.co.jp\/hotamet\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SHELLMET<\/strong><\/a>, a biomimetic helmet made from recycled scallop shells, which evolved into <a href=\"https:\/\/koushi-chem.co.jp\/shelltec\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SHELLTEC<\/strong><\/a>, a circular design platform that has earned international acclaim.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>In 2024, Ito co-founded the <a href=\"https:\/\/ecdtokyo.jp\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Earth Centric Design Lab (ECD)<\/strong><\/a>, a platform dedicated to planet-centric value creation. His leadership has fostered a culture of inclusivity and sustainability, while his mentorship and agency-wide initiatives have promoted diversity and gender equality. Through projects such as <strong>SHELLTEC<\/strong> and <strong>Green Journey<\/strong>, Ito has demonstrated his vision of design as social infrastructure, turning innovative concepts into lasting realities that create both societal value and new business opportunities for TBWA\\HAKUHODO.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Ito\u2019s recognition on <em>Campaign Asia-Pacific\u2019s<\/em> <strong>40 Under 40 2025<\/strong> list highlights his role as a global leader in design innovation, where creativity transcends aesthetics to build a more sustainable and empathetic world.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tokyo, Japan \u2014 TBWA\\HAKUHODO today announced that Yuhei Ito, Head of Design, has been selected for Campaign Asia-Pacific\u2019s prestigious 40 Under 40 2025 list, honoring rising leaders who are shaping the future of the industry. &nbsp; With nearly two decades of experience, Ito has consistently pushed the boundaries of design, redefining it as a tool [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10935"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=10935"}],"version-history":[{"count":1,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10935\/revisions"}],"predecessor-version":[{"id":10942,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10935\/revisions\/10942"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=10935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=10935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=10935"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=10935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}