Tokyo, Japan \u2014 TBWA\\HAKUHODO is proud to announce that two of its campaigns have been honored with Wood Pencils at the D&AD Awards 2025 \u2014 one of the most prestigious global accolades recognizing excellence in design and advertising. <\/p>\n\n\n\n
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The awarded work \u2014 No Smiles<\/em> for McDonald\u2019s Japan and PRIDE CODE<\/em> for The Asahi Shimbun & Spotify \u2014 was recognized for pushing creative boundaries through originality, executional craft, and cultural impact. <\/p>\n\n\n\n <\/p>\n\n\n\n \u202fA Wood Pencil is awarded to work deemed the best of the year in its category \u2014 a standard of creative excellence that sets an example for future generations and earns its place in the D&AD Annual. This year\u2019s competition concluded with 668 Pencils awarded across 44 categories, underscoring the selectivity and prestige of each honor. <\/p>\n\n\n\n <\/p>\n\n\n\n Now in its 63rd year, the D&AD Awards continue to celebrate the world\u2019s most outstanding commercial creativity. Work is judged by global leaders across disciplines, with each Pencil level representing a different benchmark of achievement. <\/p>\n\n\n\n <\/p>\n\n\n\n Award Details:<\/strong>\u202f\u202f\u202f <\/p>\n\n\n\n <\/p>\n\n\n\n Campaign: No Smiles<\/strong> <\/p>\n\n\n\n \u25fe\ufe0f Wood Pencil<\/strong> <\/p>\n\n\n\n Campaign: PRIDE CODE<\/strong> <\/p>\n\n\n\n \u25fe\ufe0f Wood Pencil<\/strong> Tokyo, Japan \u2014 TBWA\\HAKUHODO is proud to announce that two of its campaigns have been honored with Wood Pencils at the D&AD Awards 2025 \u2014 one of the most prestigious global accolades recognizing excellence in design and advertising. The awarded work \u2014 No Smiles for McDonald\u2019s Japan and PRIDE CODE for The Asahi Shimbun […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10762"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=10762"}],"version-history":[{"count":1,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10762\/revisions"}],"predecessor-version":[{"id":10770,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10762\/revisions\/10770"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=10762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=10762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=10762"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=10762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Client: McDonald\u2019s Japan<\/p>\n\n\n\n
Sound Design & Use of Music \/ Artist & Brand Collaboration<\/p>\n\n\n\n
Client: The Asahi Shimbun & Spotify<\/p>\n\n\n\n
Press & Outdoor \/ Interactive Poster Adverts<\/p>","protected":false},"excerpt":{"rendered":"