{"id":10658,"date":"2025-04-25T15:00:00","date_gmt":"2025-04-25T06:00:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=10658"},"modified":"2025-04-28T17:29:16","modified_gmt":"2025-04-28T08:29:16","slug":"250425_spikes-asia-2025","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/250425_spikes-asia-2025\/","title":{"rendered":"TBWA\\HAKUHODO Celebrates Grand Prix with Total of Nine Wins at Spikes Asia 2025"},"content":{"rendered":"

Tokyo, Japan \u2013 April 25th, 2025 \u2013 TBWA\\HAKUHODO is proud to announce another major milestone, taking home nine awards including the coveted Grand Prix at Spikes Asia 2025. This follows an exceptional year of recognition across the industry\u2019s highest honors \u2014 including Cannes Lions, Clio Music, and The One Show \u2014 as well as being named Campaign\u2019s Creative Agency of the Year<\/em>. These latest wins mark another powerful step in the agency\u2019s continued creative momentum on the global stage.\u202f <\/p>\n\n\n\n

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Spikes Asia \u2014 the region\u2019s premier awards for creative communications and marketing effectiveness \u2014 received 2,759 entries from 20 markets. Of these, 613 pieces were shortlisted, with Japan ranking third in total shortlists behind Australia and India. Held annually in Singapore, Spikes Asia serves as the leading creative benchmark across the region and proudly positions itself as \u201cthe home of APAC creativity. <\/p>\n\n\n\n

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This year\u2019s awarded campaigns reflect a powerful fusion of storytelling, technology, and purpose \u2014 spanning Gen Z recruitment through music with McDonald\u2019s Japan, sustainable textile innovation with Kyocera, LGBTQ+ empowerment through audio with Spotify and The Asahi Shimbun, and real-time data-driven artistry with The Japan Philharmonic Orchestra. <\/p>\n\n\n\n

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Each project exemplifies TBWA\\HAKUHODO\u2019s commitment to bold creativity that drives meaningful cultural impact \u2014 showcasing how Disruptive thinking can spark transformation across industries, platforms, and communities. TBWA\\HAKUHODO remains dedicated to delivering Disruptive creativity that moves people, culture, and business. <\/p>\n\n\n\n

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Awarded Projects:<\/strong> <\/p>\n\n\n\n

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Client: McDonald\u2019s Japan<\/strong>
Title: No Smiles<\/strong>
\u25a0 Grand Prix
\u30fbEntertainment \/ Partnerships with Talent
\u25a0 Gold
\u30fbMusic \/ \u00a0Influencer & Co-Creation
\u25a0 Bronze
\u30fbBrand Experience & Activation \/ Social Behaviour & Cultural Insight
\u30fbCreative Strategy \/ Collaboration<\/p>\n\n\n\n

 <\/p>\n\n\n\n

Client: Kyocera<\/strong>
Title: TRUE BLUE TEXTILE PROJECT<\/strong>
\u25a0 Bronze
\u30fbDesign \/ Lifestyle, Fashion, Leisure, Sports & Outdoor
\u30fbIndustry Craft \/ Art Direction: Brand & Communications Design<\/p>\n\n\n\n

 <\/p>\n\n\n\n

Client: Spotify and The Asahi Shimbun<\/strong>
Title: PRIDE CODE<\/strong>
\u25a0 Bronze
\u30fbDirect \/ Media & Entertainment
\u30fbOutdoor \/ Corporate Purpose & Social Responsibility<\/p>\n\n\n\n

 <\/p>\n\n\n\n

Client: The Japan Philharmonic Orchestra<\/strong>
Title: THE SYMPHONY PLOTTER<\/strong>
\u25a0 Bronze
\u30fbDigital Craft \/ Digital Illustration & Image Design<\/p>","protected":false},"excerpt":{"rendered":"

Tokyo, Japan \u2013 April 25th, 2025 \u2013 TBWA\\HAKUHODO is proud to announce another major milestone, taking home nine awards including the coveted Grand Prix at Spikes Asia 2025. This follows an exceptional year of recognition across the industry\u2019s highest honors \u2014 including Cannes Lions, Clio Music, and The One Show \u2014 as well as being […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[40],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10658"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=10658"}],"version-history":[{"count":9,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10658\/revisions"}],"predecessor-version":[{"id":10694,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10658\/revisions\/10694"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=10658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=10658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=10658"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=10658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}