Tokyo, March 24, 2025 \u2013 TBWA\\HAKUHODO has won a total of four awards\u2014Silver and Bronze\u2014at ADFEST 2025 for two of its creative projects: \u201cPride Code\u201d and \u201cTRUE BLUE TEXTILE.\u201d <\/p>\n\n\n\n
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Founded in 1998, ADFEST is one of the most prestigious international creative festivals in the Asia Pacific region. It celebrates outstanding creativity across a wide range of categories including advertising, marketing, digital, and production. In the ADFEST 2025 Lotus Award, a total of 1,641 entries were received, an increase from 1,587 in 2024. <\/p>\n\n\n\n
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\u201cPride Code,\u201d which won Silver in both the DIGITAL & SOCIAL and SUSTAINABLE LOTUS categories, is an innovative, audio-driven petition campaign designed to support the legalization of same-sex marriage in Japan. Japan remains the only G7 nation where it is still not recognized. Despite nearly 92% of Gen Z expressing support, their voices are often overlooked by policymakers. To help change this, the project transformed each petition signature into a unique Spotify Code, unlocking exclusive podcasts that amplify the voices of LGBTQ+ allies and activists. By combining vertical Japanese typography with Spotify\u2019s image recognition technology, the campaign brought together culture and technology in a fresh and meaningful way. <\/p>\n\n\n\n
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Meanwhile, \u201cTRUE BLUE TEXTILE,\u201d which won two Bronze awards in the DESIGN LOTUS category, is a purpose-driven project aimed at raising awareness of the environmental issues facing the textile and apparel industries \u2014 particularly water pollution and overproduction. Leveraging Kyocera\u2019s proprietary waterless inkjet technology, FOREARTH, the project developed innovative textiles that require minimal water to produce. Inspired by the crystal-clear waters of the Niyodo River \u2014 one of Japan\u2019s purest streams \u2014 the team printed serene water patterns onto fabric to spark reflection on water conservation. By translating environmental messages into visual expression through fashion, the project encouraged society to reimagine a more sustainable future. <\/p>\n\n\n\n
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Details of the award-winning projects are as follows: <\/p>\n\n\n\n
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Awarded Project: Pride Code<\/strong> \u25a0 SILVER <\/p>\n\n\n\n DIGITAL & SOCIAL LOTUS: Resilience Through Creativity <\/p>\n\n\n\n SUSTAINABLE LOTUS: Gender Equality <\/p>\n\n\n\n <\/p>\n\n\n\n Awarded Project: TRUE BLUE TEXTILE<\/strong> \u25a0 BRONZE <\/p>\n\n\n\n DESIGN LOTUS: Tokyo, March 24, 2025 \u2013 TBWA\\HAKUHODO has won a total of four awards\u2014Silver and Bronze\u2014at ADFEST 2025 for two of its creative projects: \u201cPride Code\u201d and \u201cTRUE BLUE TEXTILE.\u201d Founded in 1998, ADFEST is one of the most prestigious international creative festivals in the Asia Pacific region. It celebrates outstanding creativity across a wide range […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10608"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=10608"}],"version-history":[{"count":2,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10608\/revisions"}],"predecessor-version":[{"id":10616,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10608\/revisions\/10616"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=10608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=10608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=10608"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=10608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Clients: The Asahi Shimbun, Spotify<\/strong> <\/p>\n\n\n\n
Client: Kyocera Corporation<\/strong> <\/p>\n\n\n\n
\u3000Product Design: Innovation Design
\u3000Product Design: Sustainable Design<\/p>","protected":false},"excerpt":{"rendered":"