{"id":10599,"date":"2025-03-25T10:00:00","date_gmt":"2025-03-25T01:00:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=10599"},"modified":"2025-03-21T16:04:15","modified_gmt":"2025-03-21T07:04:15","slug":"coy-2024","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/coy-2024\/","title":{"rendered":"Chino Yamaguchi recognized as a Medalist in the \u201cJAAA 2024 CREATOR OF THE YEAR\u201d Awards"},"content":{"rendered":"<p><strong>Tokyo, Japan \u2013 March 25, 2025:<\/strong> TBWA\\HAKUHODO is proud to announce that Chino Yamaguchi, a copywriter of the agency\u2019s \u2018Disruption Lab\u2019 creative division, has been selected as a medalist in the prestigious \u201c2024 Creator of the Year\u201d awards presented by the Japan Advertising Agencies Association (JAAA). This recognition underscores her exceptional contributions and the innovative work she created over the past year.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Since its inception in 1989, the JAAA \u201cCreator of the Year\u201d award has aimed to spotlight individuals behind groundbreaking creative work, celebrating Japan\u2019s brilliant creative talent. For fourteen consecutive years since 2011, TBWA\\HAKUHODO has been consistently recognized by the JAAA, with at least one employee being honored each year and multiple recipients from the agency recognized annually since 2015. This fourteen-year streak is a testament to the creative excellence embodied by the \u2018Disruption Lab.\u2019 As TBWA\\HAKUHODO\u2019s hub for innovative thinking and creative execution, the \u2018Disruption Lab\u2019 thrives on the DISRUPTION\u00ae philosophy\u2014challenging conventions and forging new pathways for brands toward success and creative distinction.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><strong>\u25a0 Our Medalist<\/strong>&nbsp;<br><strong>Chino Yamaguchi, Senior Copywriter, Disruption Lab<\/strong>&nbsp;<br>Chino began her career at beacon communications in 2008 and joined TBWA\\HAKUHODO in 2011. Since then, she has been active as both a copywriter and TV commercial planner. In 2015,&nbsp;she received the Tokyo Copywriters Club (TCC) Newcomer Award in 2015 for adidas&#8217;s \u201cI\u2019m a runner.&nbsp;In 2024, she was awarded the ACC Grand Prix and the Galaxy Award for her work on \u201cAudrey\u2019s All Night McDonald\u2019s.\u201d Her accolades also include numerous international awards, including recognition at Cannes Lions.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>TBWA\\HAKUHODO continues to redefine creative excellence, fostering talent that dares to disrupt and innovate. With a relentless pursuit of groundbreaking ideas, the agency continues to shape industries, elevate brands, and drive meaningful impact on society.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tokyo, Japan \u2013 March 25, 2025: TBWA\\HAKUHODO is proud to announce that Chino Yamaguchi, a copywriter of the agency\u2019s \u2018Disruption Lab\u2019 creative division, has been selected as a medalist in the prestigious \u201c2024 Creator of the Year\u201d awards presented by the Japan Advertising Agencies Association (JAAA). This recognition underscores her exceptional contributions and the innovative [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10599"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=10599"}],"version-history":[{"count":1,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10599\/revisions"}],"predecessor-version":[{"id":10607,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10599\/revisions\/10607"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=10599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=10599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=10599"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=10599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}