{"id":10197,"date":"2024-08-26T10:00:00","date_gmt":"2024-08-26T01:00:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=10197"},"modified":"2024-08-26T10:23:37","modified_gmt":"2024-08-26T01:23:37","slug":"mad-stars-2024","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/mad-stars-2024\/","title":{"rendered":"TBWA\\HAKUHODO\u2019s \u201cNo Smiles\u201d and \u201cTRUE BLUE TEXTILE\u201d Honored with Seven Awards at MAD STARS 2024, Including Three Golds"},"content":{"rendered":"<p>Tokyo, August 26 &#8211; TBWA\\HAKUHODO is proud to announce that \u201cNo Smiles\u201d and \u201cTRUE BLUE TEXTILE\u201d have been honored with a total of seven awards at the MAD STARS 2024, the globally recognized advertising festival held annually in Busan, South Korea<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>MAD STARS, which is supported by the city of Busan, has been a beacon of global advertising creativity in Asia since its inception in 2008. Rebranded in 2022 to reflect its expanded focus on Marketing, Advertising, and Digital content, the festival continues to serve as a platform for showcasing innovative and impactful creative solutions that have the power to transform the world. This year, TBWA\\HAKUHODO&#8217;s work stood out among 431 final entries, earning high praise and culminating in this significant achievement.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><strong>The results of MAD STARS 2024 are as follows.<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><strong>\u3010TITLE\uff1a No Smiles\u3011<\/strong><br>CLIENT\uff1aMcDonald\u2019s Japan<br><strong>\u25a0GOLD<\/strong><br>\u25cf Viral Video Stars \/ Sectors \/ Foods<br>\u25cf Social &amp; Influencer Stars \/ Sectors \/ Foods<br>\u25cf Social &amp; Influencer Stars \/ Social Insight &amp; Engagement \/ Brand Storytelling<br><strong>\u25a0SILVER<\/strong><br>\u25cf Diverse Insights Stars \/ Sectors \/ Foods<br><strong>\u25a0BRONZE<\/strong><br>\u25cf Brand Experience &amp; Activation Stars \/ Sectors \/ Foods<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><strong>\u3010TITLE\uff1aTRUE BLUE TEXTILE\u3011<\/strong><br>CLIENT\uff1aKyocera Corporation<br><strong>\u25a0SILVER<\/strong><br>\u25cf SDGs Stars \/ SDGs \/ Life below Water<br>\u25cf Design Stars \/ Communication Design \/ Promotional Items<\/p>","protected":false},"excerpt":{"rendered":"<p>Tokyo, August 26 &#8211; TBWA\\HAKUHODO is proud to announce that \u201cNo Smiles\u201d and \u201cTRUE BLUE TEXTILE\u201d have been honored with a total of seven awards at the MAD STARS 2024, the globally recognized advertising festival held annually in Busan, South Korea &nbsp; MAD STARS, which is supported by the city of Busan, has been a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10197"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=10197"}],"version-history":[{"count":2,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10197\/revisions"}],"predecessor-version":[{"id":10206,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/10197\/revisions\/10206"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=10197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=10197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=10197"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=10197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}