UNIQLO – HEATTECH – #WeStayWarmTogether

OUTLINE

The global campaign for HEATTECH, UNIQLO’s flagship functional innerwear line.
To the world where STAY HOME continues, and is facing a totally different winter than until the last year, this campaign delivers a message of “#WeStayWarmTogether” from the brand.
Through “ThermoArt” which transforms thermographic heat distribution data into thermal art in real time – inspired by HEATTECH’s moisture-absorbing and heat-generating technology – the brand communicates the “importance of staying warm.”