NISSIN – Cup noodle – “Feel the heat” (Urban Punk Convention Vers.)

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What does today’s world need more of? Could it be passion, determination and belief?
The world is increasingly dominated by robotic efficiency and an increasing emotional and physical detachment, and we mustn’t let them win.
The new series of NISSIN Cup noodle TV spots feature the copy “Feel the heat”, portraying youthful conviction and passion.