ABOUT US

TBWA\HAKUHODO is a full-service advertising agency based in Tokyo, established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide Inc. With the combination of TBWA’s DISRUPTION(R) methodology, a global network spanning over 100 countries/regions and Hakuhodo’s in-depth knowledge of the Japanese market and longstanding reputation for trustworthiness, the agency continues to create and deliver high-quality solutions to all of our clients – solutions that cause change and have the power to get noticed.

DISRUPTION(R)

We start with DISRUPTION(R) at the core of everything we do.DISRUPTION(R) is a tool for change and an agent for growth: a working methodology and a life-view philosophy. DISRUPTION(R) is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas.DISRUPTION(R) is not limited to marketing and communications, but can also be applied to deeper levels of an organization, including products and services or the core business offering.


CONTACT

TBWA\HAKUHODO Inc.
1-13-10 Shibaura, Minatoku, Tokyo 105-0023, Japan
+81 3 5446 7200
Contact us via email
New Business Inquiries : inquiry.otoiawase@tbwahakuhodo.co.jp
Employment Inquiries : recruit.saiyou@tbwahakuhodo.co.jp
Press & General Inquiries inquiry.otoiawase@tbwahakuhodo.co.jp
Contact us via email
New Business Inquiries :
inquiry.otoiawase@tbwahakuhodo.co.jp
Employment Inquiries :
recruit.saiyou@tbwahakuhodo.co.jp
Press & General Inquiries
inquiry.otoiawase@tbwahakuhodo.co.jp

CORPORATE DATA

Company Name :
TBWA\HAKUHODO Inc.
Establishment Date :
1 August 2006
Representative :
President & CEO Akihiko Imai
Directors :
Chairman Ichiro Zama
Member of the Board(Non-Executive) Kunihiko Sawada (Representative Director Executive Vice President & CFO, Hakuhodo DY Holdings Hakuhodo Member of the Board)
Member of the Board (Non-Executive) Philip Brett (COO, TBWA\Worldwide)
Member of the Board(Non-Executive) Denis Streiff (CFO, TBWA\Worldwide)
Chief Operating Officer Chris Iki
Auditor Takeshi Tokugawa (Director of Group Accounting and Finance, Hakuhodo DY Holdings / Hakuhodo / Hakuhodo DY Media Partners)
Corporate Officer, Chief Creative Officer Kazoo Sato
Corporate Officer, Client Business Director Yuko Kawamura
Corporate Officer Wataru Uchida
Corporate Officer, Chief Financial Officer Keijiro Tagawa
Corporate Officer Eiji Takahashi
Divisions :
Account Service Group 1
Account Service Group 2
Nissan Business Unit
Media Solutions Division
Event Production Division
Digital Arts Network
Disruption Lab
Corporate Planning Office
Business Promotion Office
Media Arts Lab\Tokyo
NISSAN/DATSUN Global Coordination Unit
Locations :
1-13-10 Shibaura, Minatoku, Tokyo 105-0023, Japan
Employees :
400
Business description :
Full-service advertising agency
Shareholding Ratio :
Hakuhodo Inc. (60%)
TBWA Worldwide Inc. (40%)

as of 22 June, 2017

AWARDS

2017
★The 46th Fuji Sankei Advertising Award
-McDonald’s Japan“100% Quality Food Communication Beef/Potato/Chicken/Egg”
-MEDIA (MAGAZINE) : 1 Excellence Award
★ADFEST 2017
- Tourism Australia “GIGA Selfie”
OUTDOOR LOTUS : 1 GRANDE
BRANDED CONTENT & ENTERTAINMENT LOTUS : 1 BRANDED CONTENT
- KING RECORDS “Native Mobile Music Video”
MOBILE LOTUS : 1 GOLD
FILM LOTUS : 1 GOLD
BRANDED CONTENT & ENTERTAINMENT LOTUS : 1 BRANDED CONTENT
- Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
PROMO LOTUS : 1 SLIVER
- HÄAGEN-DAZS “HÄAGEN-HEARTS”
MEDIA LOTUS :1 BRONZE
2016
★Epica Awards 2016
- Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
DIGITAL : 1 GOLD
- KING RECORDS “Native Mobile Music Video”
MEDIA USAGE : 1 BRONZE
★London International Award 2016
- KING RECORDS “Native Mobile Music Video”
BRANDED ENTERTAINMENT : 1 GOLD
DIGITAL: 2 GOLD
DIGITAL: 1 SILVER
The NEW : 1 BRONZE
- Tourism Australia “GIGA Selfie”
BRANDED ENTERTAINMENT : 1 BRONZE
★AD Stars 2016
- KING RECORDS “Native Mobile Music Video”
VIDEO STARS : 1 GRAND PRIX
MOBILE : 1 SILVER
DESIGN : 1 SILVER
INTERACTIVE : 1 BRONZE
- Tourism Australia “GIGA Selfie”
OUTDOOR : 1 SILVER
INTERACTIVE : 1 GOLD , 2 SILVER
MOBILE : 1 GOLD , 1 SILVER
PLACE : 1 BRONZE
VIDEO STARS : 1 SILVER
- Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
INTERACTIVE : 1 GOLD , 1 SILVER
PR : 1 GOLD
INNOVATION : 1 SILVER
PROMOTION : 1 BRONZE
★New Stars AD competition 2016
- Naho Momoi & Hyewon Choi : “PLATE WITH POCKET”GOLD
★56th ACC CM FESTIVAL
- Tourism Australia “GIGA Selfie”
INTERACTIVE : 1 GOLD
- KING RECORDS “Native Mobile Music Video”
INTERACTIVE : 1 SILVER
- McDonald’s “McNOW”
INTERACTIVE : 1 Category Award – Online ad Award
- Nissan Motor Co. Ltd. “Sengen Yazawa-hen” “Sengen Charlotte-hen” “Sengen Mutou-hen”
FILM A – TVCM : 1 SILVER
★Spikes Asia 2016
- Tourism Australia “GIGA Selfie”
DIGITAL : 1 SILVER
OUTDOOR:1 SILVER
DIGITAL : 1 BRONZE
DIRECT:2 BRONZE
- Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
DIGITAL : 1 GRAND PRIX
DIGITAL:1 GOLD
- McDonald’s “McNOW”
DIGITAL CRAFT:1 GOLD
- KING RECORDS “Native Mobile Music Video”
MUSIC:1 MUSIC SPIKE
DIGITAL CRAFT:1 SILVER
MOBILE:1 BRONZE
- Nissan Motor Co. Ltd. “THE X-TREME GOLF CUP”
OUTDOOR:1 BRONZE
★CLIO Sports Awards 2016
- Nissan Motor Co. Ltd. “X-TREME GOLF CUP”
DIRECT : 1 GRAND CLIO
- QUIKSILVER Japan “TRUE WETSUITS”
DIRECT : 1 SILVER
★Cannes Lions Festivals 2016
- Tourism Australia “GIGA Selfie”
CYBER : 1 GOLD
DIRECT : 1 BRONZE
MOBILE : 1 BRONZE
- Kurashiki Central Hospital “SURGEON TRYOUTS”
DESIGN : 1 GOLD
- Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
PROMO & ACTIVATION : 1 BRONZE
- KING RECORDS “Native Mobile Music Video”
CYBER : 1 BRONZE
★Lions Health Festivals 2016
- Kurashiki Central Hospital “SURGEON TRYOUTS”
HEALTH & WELLNESS : 1 GOLD, 1 SILVER
★Asian Marketing Effectiveness & Strategy (AMES)
- McDonald’s “McNOW”
Data & Analytics : 1 GOLD
- Nissan Motor Co. Ltd “The Xtreme Delivery”
Effectiveness : 1 BRONZE
★ New York Festivals International Advertising Awards 2016
- QUIKSILVER JAPAN “TRUE WETSUITS”
PACKAGE & PRODUCT DESIGN : 1 Second Prize Award
BRANDED CONTENT /BRANDED ENTERTAINMENT : 1 Third Prize Award
★ ADC 95th Annual Awards
- QUIKSILVER JAPAN “TRUE WETSUITS”
Advertising – Promotional Materials : 1 BRONZE
★ADFEST 2016
- QUIKSILVER JAPAN “TRUE WETSUITS”
DIRECT : 1 SILVER
DESIGN : 1 BRONZE
PROMO : 1 BRONZE
- McDonald’s “McNOW”
MOBILE : 1 SILVER
2015
★London International Award 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
BRANDED ENTERTAINMENT : 1 GOLD
★ADWEEK Project ISAAC Awards 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
Marketing invention : 1 GOLD
★CLIO Awards 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
DESIGN : 1 BRONZE
DIRECT : 1 BRONZE
★55th ACC CM FESTIVAL
- QUIKSILVER JAPAN “TRUE WETSUITS”
FILM (Online Film) : SILVER
- Nissan DAYZ “0 second Namakigae”
FILM (Online Film) : SILVER
- Nissan Automatic brake “Kakuritsu-hen”
Radio CM : SILVER
★GOOD DESIGN AWARD 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
Sports,Outdoor : Winner
★Asian Marketing Effectiveness & Stragegy (AMES) 2015
- Suntory Holdings Limited “3D on the Rocks”
Digital Strategy : 2 BRONZE
★Cannes Lions 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
PR : 1 GOLD, 1 SILVER
DESIGN : 1 SILVER
★PR Week Awards Asia
- NISSAN “Nissan Social Media Project”
CE. Japan/Korea PR Campaign of the Year : Finalist
★Transit Advertising Awards 2015
- Kracie Holdings, Ltd. “FRISK – Pool / Seat / Patrol lamp”
Station Poster Award : Grand prize
★AD Stars 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
DESIGN : 1 GOLD, 1 SILVER
DIRECT : 2 SILVER
PROMOTION : 1 SILVER, 1 BRONZE
OUTDOOR : 1 SILVER, 1 BRONZE
- NISSAN “THE XTREME DELIVERY”
PROMOTION : 1 SILVER, 1 BRONZE
MEDIA : 1 BRONZE
★New Stars AD competition 2015
- Shun Akeda (and his partner) “Retouched With Busan”
BRONZE
- ame 2015 -
 products & services – beverages / alcoholic, Silver, Suntory, 3D on the Rocks
 use of discipline – design, Silver, Suntory, 3D on the Rocks
- D&AD 2015 -
 Digital Marketing / Innovative Use of Technology, Wood Pencil, Suntory, 3D on the Rocks
- New York Festivals 2015 -
 DESIGN, 2 Third Prize Awards, Suntory, 3D on the Rocks
 DIRECT & COLLATERAL, Third Prize Award, Suntory, 3D on the Rocks
 DIGITAL, 2 Third Prize Awards, Suntory, 3D on the Rocks
- ADFEST -
 INTERACTIVE LOTUS, GOLD, Suntory, 3D on the Rocks
 BRANDED CONTENT & ENTERTAINMENT LOTUS, GOLD, Suntory, 3D on the Rocks
 OUTDOOR LOTUS, SILVER, Suntory, 3D on the Rocks
 INTERACTIVE LOTUS, SILVER, Suntory, 3D on the Rocks
 DESIGN LOTUS, SILVER, Suntory, 3D on the Rocks
 INTERACTIVE LOTUS, BRONZE, Suntory, 3D on the Rocks
 PROMO LOTUS, BRONZE, IKEA Japan, IKEA Happy Transit
2014
- Campaign Asia Pacific Agency of The Year Award2014 -
 JAPAN CREATIVE AGENCY OF THE YEAR, Gold, TBWA\HAKUHODO
 JAPAN/KOREA AGENCY HEAD OF THE YEAR, Winner, Ichiro Zama
 JAPAN/KOREA NEW BUSINESS TEAM OF THE YEAR, Winner, TBWA\HAKUHODO\QUANTUM
 JAPAN/KOREA PLANNER OF THE YEAR, Winner, Takuro Amada
 JAPAN/KOREA TALENT MANAGEMENT PERSON/TEAM OF THE YEAR, Winner, Eiji Takahashi
 JAPAN/KOREA YOUNG ACHIEVER OF THE YEAR, Winner, Rosa Uchima
- ISAAC Awards -
 Marketing&Advertising / Design invention, Gold, Suntory, 3D on the Rocks
- Code Award -
 Best Campaign, Suntory, 3D on the Rocks
- Good Design Award -
 Winner, Suntory, 3D on the Rocks
 Winner, Nissan, Omoiyari Light Undo
 Winner, Nissan, One Way Car Sharing Service
- 54th ACC CM FESTIVAL -
 Marketing Effectiveness Category Grand Prix, adidas Japan, Japan National Football Team Uniform ‘Waninare, Nihon’
 TV Commercial Category Silver, UNITED ARROWS, koisuru label ‘Todai’
- Spikes Asia -
 Design, 2 Silvers Suntory, 3D on the Rocks
 Direct, 2 Silvers Suntory, 3D on the Rocks
 Promo&Activation, 2 Silvers Suntory, 3D on the Rocks
- AD Stars -
 Outdoor, Gold, Suntory, 3D on the Rocks
 Outdoor, Bronze, Relations, Saddle Blossoms
 Design, Silver, Relations, Saddle Blossoms
 Design, Silver, Suntory, 3D on the Rocks
 Interactive Craft, Silver, Suntory, 3D on the Rocks
 Media, Bronze, Relations, Saddle Blossoms
 Film, Silver, Electrolux Japan, 43dB Symphony
 PR, Silver, Relations, Saddle Blossoms
 Innovation, Bronze, Suntory, 3D on the Rocks
 Promotion, Bronze, Suntory, 3D on the Rocks
- 27th Nikkei Ideal Office Environment Award -
 Kanto New Office Award, TBWA\HAKUHODO
- Tokyo Art Directors Club(ADC) -
 Winner, Yo Kimura/Yuki Tokuno(Art Director)/Kazoo Sato(Creative Director), Suntory, 3D on the Rocks
- Cannes Lions International Festival of Creativity -
 PR Lions, Silver, Relations, Saddle Blossoms
 Direct Lions, Bronze, Suntory, 3D on the Rocks
- ADFEST -
 Promo Lotus, Silver, adidas Japan, The Highest Goal
 Direct Lotus, Bronze, adidas Japan, The Highest Goal
 Direct Lotus, Bronze, Protoleaf, The Soil Restaurant
 Outdoor Lotus, Bronze, Relations, Saddle Blossoms
 Radio Lotus, Bronze, Nissan, Mis-Take

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